During the lecture about containers and contents, I don’t quite understand it and honestly till now, I still cannot grasp the concept of those 2 things. I’ve searched online about content and containers and found a few interesting articles telling that content is becoming more important than the container but not the way a container can be content.
Here is my understanding.
Container is the media: TV, newspaper and the internet (Web 2.0).
Content is the message: news, entertainment, stories, blog posts, videos etc.
What content does is it represents the producer of the content, the voice. It shows the identity and personality of the producer. An example can be newspapers. Every publishing firm has their own identity and personality. The way they write their news and what news they choose to publish as the headline is different from one another (except any worldwide sensations) To quote Tom Curley, CEO of the Associated Press, “The franchise is not the newspaper; it’s not the broadcast; it’s not even the Web site. The franchise is the content itself.”
That is the context of media, how about in environmental design?? I’ll use an exhibition design as an analogy to make things simple. The container would be the exhibition area/booth/building while the content would be the message the exhibition aims to send through the visitors (people who go to the exhibition). So how can the exhibition itself be the message? The only sensible way I can come up with is through the design of the exhibition area.
How so? Let’s say the message is “I want to bring you on an adventure to outer space.” I guess the exhibition area should have a space theme to it. Maybe space rocket or UFO looking booths with the staff dressed up as astronauts and aliens? We can add in some cool laser effect lighting and instead of using LCD display screens, how about some hologram projectors? When someone see all this ‘paranormal activity’ (pun intended!) from afar, they would naturally think of outer space. Then doesn’t this mean that the message has been successfully conveyed to the audience without them having to step into the exhibition area and read/ask what the exhibition is about.
An exhibition with a message/idea (content) to the public is more attractive than an exhibition that doesn’t have one. The basic goal IS to attract people’s attention so they visit the area. So, designers can use the approach of using the container as content when designing for an exhibition space.
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