Logos we know that we dont know

One day I was checking my email and I got an interesting email from my friend. No, it's not a spam but an email about logos and their meaning. More often than not, logos are a company's identity and a lot of work goes into designing something so simple yet represents a big part of a company. I would know because I am an MI student ;)

There were some interesting information I learnt from the email so I thought I'd share them here too!

Amazon

This logo doesnt seem to hide much at first sight but it gives you a little insight in the philosophy behind the brand. first of all, the yellow swoosh looks likes a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters A to Z which shows that the store has everything from A to Z.

Fedex

If you look closely, you'll see an arrow that is formed by the letters E and x. This arrow symbolizes speed and precision, 2 major selling points of this company. I really never notice the arrow in the Fedex logo so I think it is cool! ;)

Continental

Do you notice the 3D looking tyre from the very first 2 letters? Continental is a manufacturer of tyres.

Toblerone

Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called ‘The City Of Bears’. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.

Baskin Robins

The old logo of Baskin Robbins had the number 31 with an arc above it. This new logo however took the idea of incorporating the number 31 into the initials of Baskin Robbins, BR.

Sony Vaio

Sony Vaio is well known brand of laptops. But did you know that the Vaio logo has a hidden meaning in it? the first 2 letters represent the basic analogue signal while the last 2 letters look like 1 and 0, representing binaries which are digital signals.

Carrefour

Carrefour is one of the biggest European retailers, and it’s also French for “crossroads”. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter C in the negative space between the two arrows.

Unilever

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom. Relief from daily chores – getting more out of life.

Formula 1

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Sun Microsystems

The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.

NBC

The National Broadcasting Company (NBC) is one of the biggest American television networks, The peacock has 6 different tail feathers, referring to the 6 divisions at the time the logo was created. The peacock's head if flipped to the right to suggest it was looking forward, not back.