Hello all, I'm a student in Gamma year in her 1st semester. This is my blog for the class Environmental Design MMI 1023.
Obviously, this is going to be a blog for academic purposes, follow if you're a classmate/interested in what I have to say about advertising using environmental media!
So, why Immersion of dimensions? From my first class, we were emphasized on the word 'immersive'. What does that word mean to us in terms of environmental design? I guess it's a way to let us be surrounded and submerged in a place of content, information and persuasion. Get it?? Let's say that we are in a hall where a cosplay convention is taking place. Every corner we see someone in a costume, we see a booth selling anime memorabilia, we see another booth with possibly a video console station for people to play at. We are surrounded by the features that make up this Japanese inspired culture and submerged in its surreal atmosphere. We are immersed in it. You dont realize that you're in a normal convention hall anymore, you are in another mental dimension.
That is the power of environmental design. And hence, that is the name of this blog.
I hope you will find these posts intriguing as I'll TRY to post up relevant stuff in the course of these 8 weeks!!
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